Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
Ries, Al, Trout, Jack
The book that changed marketing forever is now updated for the new millennium
In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades―including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds―along with annotated reproductions of winning and losing ads.
This annotated edition provides the latest, most powerful tactics--and blunders--of the past two decades.
PDF of scans, cleaned version of the other one available on the website.
In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades―including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds―along with annotated reproductions of winning and losing ads.
This annotated edition provides the latest, most powerful tactics--and blunders--of the past two decades.
PDF of scans, cleaned version of the other one available on the website.
Kategoriler:
Yıl:
2005
Baskı:
2
Yayımcı:
McGraw-Hill Education
Dil:
english
Sayfalar:
219
ISBN 10:
0071460829
ISBN 13:
9780071460828
Dosya:
PDF, 23.94 MB
IPFS:
,
english, 2005
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